FT investigation shows health websites sharing sensitive data

Symptoms, diagnoses, drugs, fertility information

Adam Saville
clock • 3 min read

Bupa named among health websites passing sensitive data to likes of Google, Amazon and Facebook

An investigation by Financial Times has found that leading health websites in the UK are sharing personal health data such as medical symptoms/diagnoses, drug names and menstrual and fertility information with the world's largest ad-targeting firms. The FT analysed 100 health websites, including WebMD, Healthline, Babycenter and Bupa, to find that 79% of sites dropped ‘cookies' which allowed third-party companies to track individuals around the internet without consent - a legal requirement in the UK. According to the investigation, Google's advertising arm DoubleClick was the most co...

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