One in four men in their 30s believe they are 'too young' to develop testicular cancer
Bupa UK has partnered with former Welsh Rugby captain and British Irish Lion Matthew Rees to raise testicular cancer awareness among men. A testicular cancer survivor himself, Rees appears in a video and social media campaign using rugby themes and terminology to call for men to "check their tackle" ahead of the World Cup this month. Aimed squarely at men aged 18-35 - those most at risk of the disease - the video offers practical tips in a bid to prompt those who are too lax to check themselves or too embarrassed to see GP into action. According to Bupa research, 24% of men sai...
To continue reading this article...
Join COVER for free
- Unlimited access to real-time news, key trend analysis and industry insights.
- Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
- Receive breaking news stories straight to your inbox in the daily newsletter.
- Members only access to monthly programme 'The COVER Review'
- Be the first to hear about our CPD accredited events and awards programmes.