Gryphon co-founder launches D2C life provider owned by tobacco giant

A former UK board director for Zurich and Prudential has launched a direct-to-consumer (D2C) life insurance proposition which gets cheaper as people improve their lifestyle. The provider named ‘reviti' is the second start-up venture from InsurTech Board member Daniel Pender, who during his 25-year career also helped set up Gryphon Group Holdings, the firm behind recently relaunched Guardian Financial Services. Offering premiums starting at £5, the new proposition, which is owned by tobacco giant Phillip Morris International, reviti incentivises policyholders by offering discounts to t...