Young consumers 'need to consider protection earlier'

Three-quarters of IFAs believe

Adam Saville
clock • 2 min read

IP is 'massively undersold' and advisers are struggling to attract clients under 35

Three quarters (74%) of independent financial advisers (IFAs) believe that younger consumers are considering protection too late in life, while nearly nine in 10 (87%) agree that income protection (IP) is ‘massively undersold', research by Royal London has found. While this offers opportunity to grow the protection market, one of the main barriers to IP is that it is perceived to be too expensive even though a gym membership is twice the price, it suggested. According to the survey of 205 UK IFAs, two in five (43%) advisers are struggling to attract clients under the age of 35, while ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

IPTF announces new members for 2025

IPTF announces new members for 2025

Seven new additions

Cameron Roberts
clock 06 January 2025 • 2 min read
Profile of an IP customer: learnings from 2024

Profile of an IP customer: learnings from 2024

Panel with the IPTF and IRESS

Cameron Roberts
clock 13 December 2024 • 1 min read
Accident victims living with long-term health issues

Accident victims living with long-term health issues

"Younger people are particularly vulnerable"

Jaskeet Briah
clock 05 December 2024 • 3 min read