DeadHappy launches digital pay-as-you-go D2C life product

DeadHappy, an insurtech start-up offering a  digital D2C pay-as-you-go (PAYG) life insurance product, has launched. Funded by Octopus Ventures (£1.5m) and underwritten by Covea using four questions, the proposition is integrated into what the firm calls its ‘deathwish' technology platform, which allows customers express what they want to happen when they die. For example, this could be covering the mortgage, caring for a loved one, or, as DeadHappy suggests, funding for a wake party in Ibiza for friends. On average DeadHappy policies cost around £14.78 a month across 10 years - compar...