Protection Review launches 'I Mark' rating for innovation

Issued to VitalityLife ‘Dementia and FrailCare Cover’

Adam Saville
clock • 1 min read

'Our long-running product reviews reflect that and we have always included a rating for innovation as well as an overall rating. Now we are going a stage further'

Protection Review has issued VitalityLife's ‘Dementia and FrailCare Cover', which is available as part of serious illness cover (SIC), its first ever ‘I Mark' rating for innovation. The publication currently reviews new products, however, as of January 2019, it will award the ‘I Mark' - and its logo - instead of a number to recognise a product that it believes is ‘sufficiently innovative'. ‘Our long-running product reviews reflect that and we have always included a rating for innovation as well as an overall rating. Now we are going a stage further,' said Protection Review. ‘We won...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Consumer Duty remains the biggest opportunity to expand protection

Consumer Duty remains the biggest opportunity to expand protection

"It is very easy to get bogged down in the regulatory requirements"

Andrew Gething
clock 18 November 2024 • 4 min read
NHS waiting list records drop in September

NHS waiting list records drop in September

A&E under strain

Jaskeet Briah
clock 15 November 2024 • 2 min read
COVER Protection and Health Summit 2024: In pictures

COVER Protection and Health Summit 2024: In pictures

Event on 07 November

COVER
clock 13 November 2024 • 1 min read