Health, relationships and death are nation's most taboo topics - Quilter

Adam Saville
clock • 1 min read

UK adults also find mental health, wills and savings difficult subjects to talk about

A poll conducted by YouGov on behalf of Quilter has found that physical health (62%), marriage/relationships (50%) and death (49%) are the issues that UK adults find most uncomfortable discussing with friends and family. Closely followed by wills (45%) and mental health (45%), issues such as savings (42%), pay/salary (40%) and power of attorney (39%) were also considered tricky topics for the 2000 people surveyed (full list below). "The taboo around money and financial issues has meant generations have grown up without having frank conversations about money," said Jane Goodland, corpo...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Monzo to acquire Habito

Monzo to acquire Habito

Deal expected to complete Spring 2026

Cameron Roberts
clock 16 December 2025 • 1 min read
2025 in review: Adviser reflections on services

2025 in review: Adviser reflections on services

Underwriting, IHT, AI and limited innovation

Jaskeet Briah
clock 16 December 2025 • 6 min read
Term assurance sales up 16% for Reassured

Term assurance sales up 16% for Reassured

Increased searcher intent recorded since June 2025

Jaskeet Briah
clock 12 December 2025 • 1 min read