Nearly a third would consider buying life insurance from bank

A recent survey of 2,053 UK consumers by Pacific Life Re has explored people's attitudes towards life insurance - what they would prefer to buy and how they would most like to buy it. According to the research, 30% of consumers would consider buying life insurance through their bank and 44% said that they would most likely purchase ‘death by accident' insurance. Interestingly, the second most popular choice was cancer (36%), which implies that there is an opportunity to offer a cancer as an add-on to life insurance, Pacific Life Re pointed out. Only 29% of 25 to 44 year olds would ...