Cost main barrier for customers buying protection

Adam Saville
clock • 3 min read

Disconnection between customers' perceived need for protection and industry valuation of products, the State of the Protection Nation report from Royal London has found

Royal London's second State of the Protection Nation report has revealed that 69% of people think premiums are too expensive, while 49% of advisers believe customer inertia is one of the greatest barriers to people buying protection. Nearly half (46%) felt they were unlikely to go on sick leave for three months or more, 44% thought they were unlikely to have a major accident and 34% felt it was unlikely they would contract a serious health condition or illness. Meanwhile, research from Pacific Life Re (March 2018) shows that the chance of being off work for two months or more before a...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

The COVER Review: Claims statistics, a market entrant and protection sales

The COVER Review: Claims statistics, a market entrant and protection sales

Week commencing 24 February 2025

COVER
clock 03 March 2025 • 1 min read
One in 10 adults unaware of their monthly spending

One in 10 adults unaware of their monthly spending

Compare the Market research

Jaskeet Briah
clock 28 February 2025 • 2 min read
Number of economically inactive adults returning to work is "concerningly small"

Number of economically inactive adults returning to work is "concerningly small"

Majority remain stuck out of work

Jaskeet Briah
clock 26 February 2025 • 2 min read