Advisers (84%) selling single products directly from providers are wasting their time
IRESS, via The Exchange, recorded 20,046 new multi-benefit protection business for the first three months of 2018 - a 40% rise on the 14,312 recorded over the same period the previous year. However, even despite this significant rise in sales, multi-benefit plans are underused compared sales of standalone protection products such as life, critical illness cover (CIC) and income protection, research by IRESS has suggested. "This might be because advisers are still going to various provider's websites directly and rekeying customer data multiple times, in order to obtain comparison quot...
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