Online application journey using reflexive questions for advisers and customers
Advisers and clients of Holloway Friendly products (short term income protection, purely income protection, classic plus income protection) are being offered ‘an immediate underwriting decision' at point of sale for a range of applicants. A rules-based application journey using reflexive questioning has been designed to provide an instant outcome, and an SLA of 24 hours is to be adhered to by Holloway Friendly where underwriting is required. "We're listening to advisers and their clients and making changes accordingly," said Mike Taylor, COO of Holloway Friendly. "Offering an ‘immedia...
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