Toni Smith named as COO for Primis Mortgage Network

Adam Saville
clock • 1 min read

Previously she was business operations director for First Complete

Primis Mortgage Network has appointed Toni Smith as chief operating officer, which is a natural extension of her previous role of business operations officer for First Complete. The move, which comes following the integration of First Complete & Pink into Primis Mortgage Network under LSL Property Services in February, is a reflection of substantial LSL growth within financial services, the firm said. Smith will be responsible for driving process efficiency across the business, managing the Primis proposition, and adviser and AR firm authorisations. "It is a very exciting time for ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

COVER Protection and Health Summit North 2025: Final call to register

COVER Protection and Health Summit North 2025: Final call to register

27 March 2025 – The Park Royal Hotel, Warrington

COVER
clock 18 March 2025 • 1 min read
84% of firms offering protection in house

84% of firms offering protection in house

The Lang Cat data

Cameron Roberts
clock 11 March 2025 • 2 min read
IPTF launches first 7 Claims Stories video

IPTF launches first 7 Claims Stories video

Guiding a client through a storm

Cameron Roberts
clock 10 March 2025 • 1 min read