Employers risk losing staff by not communicating group risk benefits effectively

Adam Saville
clock • 2 min read

This January, one in five people are looking for a new job, with almost half of them seeking better offers elsewhere. More effective communication of group risk benefits would help recruit and retain staff, research by GRiD has revealed.

Employers may struggle to retain and recruit staff by not communicating the value of their employee benefit packages effectively enough, Group Risk Development (GRiD), the industry body for group risk protection, has warned. Research by GRiD found that most employers are seriously downplaying the remuneration packages on offer to employees and therefore risk losing worker interest in jobs as early as the interview stage. Only a fifth (21%) of organisations discuss benefits such as employer-sponsored life assurance, income protection and critical illness protection when discussing pote...

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