FCA calls on Schwarzenegger to tell claimants to 'do it now' in new PPI advert

Claims deadline set for 29 August 2019

Hannah Godfrey
clock • 1 min read

The Financial Conduct Authority (FCA) has hired Terminator star Arnold Schwarzenegger for its campaign to spread awareness of the deadline for bringing claims about Payment Protection Insurance (PPI).

In the new advert, an animatronic model of Schwarzenegger's head is seen urging consumers to "do it now" and make a decision about making a PPI complaint before the deadline on 29 August 2019 - a reference to his 1987 movie Predator. The campaign is funded by 18 firms including banks, building societies and credit card providers who had the most PPI complaints. The campaign cost totalled £42.2m, of which £4.9m was spent on production, including fees for the Hollywood star. The FCA said it introduced the deadline in order to prompt people to check if they had PPI and decide whether ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Regulation

FCA to cut down on FS regulation amid five-year strategy launch

FCA to cut down on FS regulation amid five-year strategy launch

Moving to simplify rules for financial firms

Sorin Dojan
clock 25 March 2025 • 1 min read
Spring Forecast expected to see tough fiscal measures 'in the offing'

Spring Forecast expected to see tough fiscal measures 'in the offing'

Announcement on 26 March

Sorin Dojan
clock 24 March 2025 • 4 min read
Industry reacts: FCA Pure Protection Market Study update

Industry reacts: FCA Pure Protection Market Study update

Commission, competition and customers

Jaskeet Briah
clock 21 March 2025 • 6 min read