VitalityLife to discount premiums based on health engagement

clock • 4 min read

VitalityLife is offering customers an upfront discount and annual premium discounts if they monitor and improve their health, as part of two new developments for its protection customers.

Under the Wellness Optimiser members will receive a discount of up to 40% for term cover and up to 60% for whole of life, compared to standard premiums. Wellness Optimiser will be available on the VitalityLife Plan, Essentials Plan and Mortgage Plus Plan. Future premiums can change annually depending on members' Vitality status, which will be determined by the results of ongoing health checks. Members will be encouraged to complete a health check every two years, which will be available at a discounted price of £10. Factors including BMI, blood pressure, blood glucose and choles...

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