The Rising Stars of Protection: Elizabeth Barton

“You’re never selling something that people don’t need”

John Brazier
clock • 6 min read

COVER talks to MetLife UK’s Elizabeth Barton about her experiences so far as an account executive and the wider industry.

Elizabeth joined MetLife in August 2022 as an account executive working within the provider's individual protection team, working across its EverydayProtect, MortgageSafe and recently launched ChildShield products. "Elizabeth has been brilliant since joining the team. Coming from outside of the protection industry she has brought new ideas and she fits the bill with her advisers as she is hard working, resourceful and empathetic; the traits she has noticed within the industry," says Rich Horner, head of individual protection at MetLife UK. "Most importantly, she's truly authentic and ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

PartnerRe joins ABI

PartnerRe joins ABI

Over 300 members

Cameron Roberts
clock 17 April 2025 • 1 min read
Guardian upgrades critical illness cover

Guardian upgrades critical illness cover

Update to cancer definition

Jaskeet Briah
clock 16 April 2025 • 3 min read
Zurich adds IP plan to CIExpert's Insight Zone

Zurich adds IP plan to CIExpert's Insight Zone

Sits alongside its life and CI plans on the dashboard

Jaskeet Briah
clock 15 April 2025 • 2 min read