The Rising Stars of Protection: Alex Breban

“I want to have an impact and feel that my work is meaningful”

John Brazier
clock • 6 min read

COVER speaks to Alex Breban from YuLife about his experiences so far as a squad leader for dynamic engagement and the wider protection industry.

Alex joined YuLife in October 2020 as a customer experience and engagement specialist, and moved to a role as squad leader for dynamic engagement, working across all end customer interactions such as communications, onboarding and support, as well as overseeing the engagement and support communications in YuLife's gamification-based user app. "Alex has done incredible work for YuLife; he is detail-oriented, a good leader and has an uncanny ability to put the needs of the user front-and-centre of everything," says Josh Hart, co-founder, chief product & technology officer at YuLife. "He is...

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