The year in protection: Industry views on a challenging 12 months

Covid, Consumer Duty and cost of living

John Brazier
clock • 7 min read

COVER asked a range of protection insurers, advisers and networks for their views on how the industry has fared throughout 2022, encompassing opportunities, successes, and frustrations.

Fran Bruce, managing director of protection, Aviva: "It's been a challenging year for distributors and providers, coming off the back of the previous 12 months where protection sales were boosted by the ending of lockdown and the benefit of stamp duty changes.  "We've seen the market contract, with volumes falling back due to the impact of the cost of living crisis on households, together with a sharp pull back on mortgage lending following September's disruptive ‘mini budget'. "Despite this we have grown our business in 2022 by selectively expanding our distribution footprint, enh...

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