Carr Consulting & Communications' PR apprentice, Maria Hearne, details her experiences of mystery shopping a handful of protection intermediaries.
Last month, as part of my apprenticeship development, I was asked to mystery shop five well-known protection intermediary firms. I was asked to take notes on how the process went, how it made me feel and whether I would be likely to buy from any of them and why. As a nineteen-year-old, it took quite a bit of planning before I started to make any enquiries, as I had to make sure my ‘character' was appropriate and that I had answers ready for the questions I might be asked. To get a feel for the variety of assistance, advice, and knowledge on offer, I made sure each call covered diff...
To continue reading this article...
Join COVER for free
- Unlimited access to real-time news, key trend analysis and industry insights.
- Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
- Receive breaking news stories straight to your inbox in the daily newsletter.
- Members only access to monthly programme 'The COVER Review'
- Be the first to hear about our CPD accredited events and awards programmes.