In the third of a series of articles for COVER, Square Health's Steve Casey examines how the insurance space should be striving for greater inter-connectivity between added services and apps, as well as removing barriers to use for the consumer.
We live in a world of connectivity: Smart phones and TVs interact with all manner of things, such as video door calls and cat flaps, so the owner is able to see if their prized moggie is at home. We talk to Alexa and add to our shopping list that appears within the app or order an Uber. This is all possible due to each company wanting to integrate with as many platforms as possible. We accept this connectivity and embrace it, and this should be the same way when we look at value added benefits. What would the customer experience be if you had different apps to access different service...
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