COVER Feature: Up close and personal

At the coalface of financial advice

Adam Saville
clock • 8 min read

Rebranded new entrant Guardian FS crosses paths with adviser firm Plan Money to talk protection

Following its acquisition by Gryphon Group Holdings in December 2017 and its full market roll-out in August, rebranded new entrant Guardian Financial Services is now cooking on gas; its life and critical illness offering is available to advisers on its Protection Builder platform, and the provider has even paid its first claim. An adviser pilot during the summer saw Guardian test its proposition and make tweaks following intermediary feedback. A slew of advisory firms have since added Guardian to their panel. And, just last week, the chief executive of Guardian Financial Services, Sim...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

FCA warns of Rosemount clone

FCA warns of Rosemount clone

Fraudsters targeting individuals

Isabel Baxter
clock 11 November 2024 • 1 min read
COVER Protection and Health Summit 2024: Afternoon roundup

COVER Protection and Health Summit 2024: Afternoon roundup

Product updates and core skills

Cameron Roberts
clock 11 November 2024 • 4 min read
SBG acquires stake in New Homes Mortgage Services

SBG acquires stake in New Homes Mortgage Services

Undisclosed sum

Jaskeet Briah
clock 08 November 2024 • 1 min read