Protection Covered: Making good use of LinkedIn

Q: How can I use LinkedIn to make useful connections to grow my business? (from James, an IFA from Portsmouth) Philip Calvert, founder of LifeTalk, replied: "When LinkedIn first appeared in 2004, it was quick to pick up members from the financial advice community. In fact, today when I speak at conferences and ask advisers if they are on LinkedIn, about 85% of the audience raise their hands. However, when I then ask if they know why they are on the site, less than 5% have an answer. So what potential does LinkedIn offer financial advisers? While 33% of financial advisers have a bu...