AIG Life signs five year deal with Direct Line

First direct-to-consumer life insurance partnership in UK

Adam Saville
clock • 1 min read

Seventh UK life insurance partnership for insurer in three years

Direct Line Group has appointed AIG Life as the insurer behind its protection products in the UK's first direct-to-consumer life insurance partnership. The agreement follows AIG Life deals with NFU Mutual, RBS, Yorkshire Building Society Group, Nielson Financial Services, Habito and start-up Yulife, which have all taken place within the last three years. As of summer 2019, AIG Life will provide life and critical illness products that can be bought over the phone or online via Direct Line and Churchill. ‘A simple, jargon-free application process with provide Direct Line's customers ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Two-thirds of parents worried about critical illness for children

Two-thirds of parents worried about critical illness for children

Findings from third LV= Reaching Resilience report

Jaskeet Briah
clock 13 February 2025 • 1 min read
NHS waiting list hits low in December

NHS waiting list hits low in December

7.48 million people awaiting treatment

Jaskeet Briah
clock 13 February 2025 • 1 min read
Third of Gen X suffer long-term health issues

Third of Gen X suffer long-term health issues

Reduced ability to conduct day-to-day activity

Jaskeet Briah
clock 12 February 2025 • 2 min read