Ex-PruProtect CEO launches life start-up business with AIG Life

Adam Saville
clock • 1 min read

Tech firm Yulife is the "world's first lifestyle insurance business"

AIG Life has partnered with tech start-up Yulife to provide life insurance and wellbeing tools to businesses and consumers. The insurtech business, which uses behavioural science and artificial intelligence, is the brainchild of ex-PruProtect CEO Sammy Rubin and will launch officially later this year. Drawing upon technology to offer rewards and apps, Yulife is engineered to encourage customers to stay healthy holistically, while its B2B proposition is built to help business owners support the wellness of their employees. All Yulife policies will be underwritten by AIG Life. "AI...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Technology

Andrew Doran appointed as UnderwriteMe CEO

Andrew Doran appointed as UnderwriteMe CEO

Replaces James Tait

Cameron Roberts
clock 07 April 2025 • 1 min read
Rachel Edwards joins iPipeline

Rachel Edwards joins iPipeline

New managing director

Cameron Roberts
clock 03 April 2025 • 1 min read
Iress releases 2024 results

Iress releases 2024 results

UK business major factor

Cameron Roberts
clock 24 February 2025 • 2 min read