Half of advisers surveyed said that marketing was the biggest skills gap in their business, according to research conducted by COVER in partnership with Aviva.
In addition, 50% of respondents said they would like to invest more time into marketing in order to grow their businesses, suggesting a desire to improve in this area despite the skills gap. Elsewhere in the report advisers identified ‘digital marketing' as the type of marketing that they most struggle with. The advisers surveyed said that insurers could ‘do much more' to help them with marketing and further business development. COVER and Aviva launched the Protection Adviser View 2017 earlier in the year, gathering the responses of 297 specialist protection advisers. When...
To continue reading this article...
Join COVER for free
- Unlimited access to real-time news, key trend analysis and industry insights.
- Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
- Receive breaking news stories straight to your inbox in the daily newsletter.
- Members only access to monthly programme 'The COVER Review'
- Be the first to hear about our CPD accredited events and awards programmes.