This is an issue that professionals across the advice sector are facing
Whereas clients place more emphasis on positive investment performance
Liontrust and Fintel rally behind Net Zero Financial Advisers Initiative
"Customers put life cover on the back burner because they take their lifestyles for granted"
Both write consumer and business healthcare insurance
More than a fifth of adults would not seek advice even if it was free
The shift reflects business model diversification and staff ratio changes
For consumers unable to secure own cover
Following acquisition in 2020