To build trust with clients

Third acquisition under Aviva ownership

Aviva's Roger Marsden to take over

‘It is vital that financial advice is not diluted’

Three proposals set as part of major review

Reached a record number of 443,000

‘Coaching should be core training for every single adviser’

This is an issue that professionals across the advice sector are facing

Whereas clients place more emphasis on positive investment performance

More than a fifth of adults would not seek advice even if it was free