Critical Illness

Income protection policy sales hit 247,000 in 2023

Lack of awareness around Crohn’s diagnosis payout

24-hour turnaround on applications referred to underwriters

More focus needed on consumer CI awareness

Increase in premiums of 2%

LV= research shows

An extension of the advice process

Available from 15 February 2024

According to a report by Defaqto

"We're advisers, not salespeople"