Vitality launches benefit range to combat 8% fall in physical activity

Shorter days, colder weather and increased restrictions

Adam Saville
clock • 2 min read

Winter Pack offers Peloton access, fitness device discounts, Headspace and coffee at home benefit

Vitality is responding to an 8% decrease in activity levels seen within its members during the first week of October, compared to the average weekly level for September, with a range of benefits designed to encourage mental and physical wellbeing during the winter months. Vitality said its data correlates with shorter days, colder weather and increased restrictions across the UK, while research by Pulse suggests that the pandemic is having a significant impact on the mental health of the nation, with one in five are more anxious and one in four more stressed compared to pre-lockdown data...

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