7Advisers: Raising the profile of income protection one video at a time

"It's building the foundation for that protection conversation"

John Brazier
clock • 6 min read

John Brazier speaks to the members of the Income Protection Taskforce’s (IPTF) 7Advisers project about their ambitions to raise the profile of income protection (IP) both within and outside of the adviser community, and what they hope to achieve on a personal level through their involvement.

In early March, the IPTF announced the launch of 7Advisers, its latest project aimed at highlighting important issues faced by advisers and sharing best practices around the importance of IP. The project incorporates seven different financial advisers, with varying degrees of protection experience and knowledge, who post daily videos across social media channels, detailing their thoughts and client encounters. Among the group are an array of motivators and reasoning for joining the project, ranging from a desire to push outside of comfort zones by filming themselves for public viewing...

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