Third of young adults turn to influencers for financial education

Young adults "unprepared for common financial situations”

Jaskeet Briah
clock • 2 min read

Nearly one third (31%) of young adults have turned to online sources such as social media influencers for financial guidance and information, with 25% relying on TikTok, according to research by Santander UK.

A study of 2,000 UK adults aged between 18-21 found that 26% had received some sort of financial education at school, which Santander said leaves around 4 million without a fundamental understanding of money management. As such, young adults have been turning to social media to fill this knowledge gap as they start to become financially independent. A greater number of female respondents (34%) had taken to social platforms than men (27%), although women also said that a large proportion of their knowledge was from parents and friends (65%), compared to 56% of men who said the same. ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Eleos expands health benefits offering

Eleos expands health benefits offering

Partnership with HealthKey

Jaskeet Briah
clock 05 February 2025 • 1 min read
Cancer cases rise for RedArc

Cancer cases rise for RedArc

Represented the most new cases

Jaskeet Briah
clock 03 February 2025 • 2 min read
The COVER Review: New partnerships, growth and industry movers

The COVER Review: New partnerships, growth and industry movers

Week commencing 27 January 2025

COVER
clock 31 January 2025 • 1 min read