Confused.com has become the first comparison site to launch LV= QuickCover ‘buy now' life insurance exclusively to its customers.
The price comparison website now offers three ‘buy now' life insurance products from LV=, Aviva and Admiral.
Confused.com's ‘buy now' life insurance products enable eligible customers to purchase cover instantly.
The ‘buy now' technology was built and developed by Direct Life & Pensions Services Ltd.
LV= QuickCover is a level term product aimed at people who are comfortable and familiar with buying products online.
Exclusive to Confused.com, LV= QuickCover is designed to provide a one-off cash payment of up to £300,000 in the event of a policyholder's death or diagnosis of a terminal illness during the policy term.
Customers will need to answer a few additional underwriting questions when they get a quote.
The customer's responses will then be matched against the underwriting criteria of LV='s QuickCover insurance product to see if they are eligible to purchase their life insurance policy instantly.
Jessica Willock, head of life insurance at Confused.com says: "We are really excited to be the first and only comparison website to offer LV='s QuickCover exclusively to our customers. We really want to make buying life insurance as hassle-free as possible, and giving the customer the option to purchase cover instantly enables us to do just that.
"By adding LV='s QuickCover product to our panel we are giving customers more choice, and helping customers find the right life insurance policy and the right provider for their individual needs."
Myles Rix, managing director of protection at LV=, said:"We're delighted to be partnering with Confused.com to offer their customers a quick, easy way to compare and buy life insurance. LV= QuickCover enables customers to set up cover in a few minutes, including on a mobile device."
